Enterprise economy under the impact of sudden epidemic

Affected by the novel coronavirus pneumonia, various measures have been introduced to reduce the flow of people to prevent the spread of the epidemic. Enterprises and individuals have been pressed by the "pause button". Among them, catering, transportation, tourism, hotel, retail and other industries are most severely affected. The former king of Beijing Karaoke declared bankruptcy, and then Xibei, a catering giant, called for help online More and more enterprises are facing pressure and variable.

Worried about the negative impact of the epidemic, the entrepreneurs who were forced to "close" their homes are worried every day. But Gu Junhui, a positioning expert, pointed out that although the epidemic has stepped on a "sudden brake" for China's economy, in the long run, its impact on China's economy and enterprises is only a short-term external impact, and its impact on China's economic development trend in the medium and long term is not significant. "Within a few months after the epidemic is completely under control, China's economy will quickly self repair and rejuvenate."

According to Gu Junhui, the epidemic is just an external inducement, which brings out the hidden worries and contradictions that have long plagued the transformation and upgrading growth of Chinese enterprises, which is more worthy of in-depth study and consideration by entrepreneurs. After more than 30 years of high-level development, Chinese enterprises have fallen into "innovation dilemma" in the face of new technology, new products and even changes in the global economy. The "rigidity" of enterprise managers' thoughts is the biggest challenge for Chinese enterprises. For many years, under the inertial thinking, Chinese entrepreneurs attach great importance to the construction of visible "hard" strength such as factory buildings and product lines, but ignore the construction of "soft" strength such as word-of-mouth and brand, and often fall into the awkward position of making wedding clothes for people. Under the microscope of epidemic situation, the malpractice of Chinese enterprises' emphasis on hard power construction and light soft power construction has been fully exposed, which is also one of the root causes of entrepreneurs' anxiety.

From "hard" to "soft" requires entrepreneurs to complete the mental transformation, which is also the foundation for enterprises to deal with crisis or even turn "crisis" into "opportunity". During the SARS period 17 years ago, catering, hotel, transportation, tourism, retail and other industries also suffered heavy losses. However, Alibaba, Jingdong and other enterprises saw the opportunity of their own rise. While expanding their business, they also built brands and became today's e-commerce giants.

In this outbreak, many industries and enterprises also ushered in a window period. Under the "housing economy", e-commerce, short video, games and other industries all ushered in unprecedented opportunities and outbreaks; online education enterprises also ushered in the window period, and the K12 education platform such as XRS and ape guidance had a rapid online flow of more than 5 million people in a single day; and with the resumption of work in various places, the "cloud office" led by nails, enterprise WeChat and Feishu has also become a new outlet However, opportunities and challenges often accompany each other. Whether we can truly seize the opportunity in this "crisis" depends on the enterprise itself, which requires mental transformation and strategic vision.